Warum Volkswagen – Recruiting Campaign

Client
Volkswagen

Agency
DDB Voltage

My role
Executive Creative Director Digital

Project description
Volkswagen has a need for new talents that helps to fulfill the vision of democratizing electric mobility. That for we created a campaign to target experts in battery development, intuitive usability and digital transformation. The “Why Volkswagen” or in German “Warum Volkswagen” campaign follows a three-phase structure that inspires users with a vision to showcase the new modern Volkswagen as an unexpected attractive employee. We started with three visions, followed by three interviews with real employees already working at Volkswagen and finishing with an unexpected Volkswagen employee benefits section. The European campaign was a targeted social campaign with a personalized offsite to onsite approach. The personalized social media assets used retargeting to bring users back to the personalized landing page. Depending on the funnel position a targeted potential new employee gets a matching media asset and landing page. The three personalized videos are with over 5,6 Million views the most viewed videos on the Volkswagen News YouTube channel.