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Volkswagen – Way To Zero

Client
Volkswagen

Agency
DDB Voltage

My role
Executive Creative Director Digital

Project description
Volkswagen is facing the greatest challenge in our company’s history. They are addressing their responsibility for their share of global carbon emissions. That is why Volkswagen is committed to complying with the Paris Climate Agreement, with the goal of becoming a company with a net carbon-neutral by 2050.
That for we created the Volkswagen Way To Zero Campaign. The “Way To Zero” is an awareness campaign that also promoting as a prove of concept Volkswagen’s new portfolio of electric and hybrid cars with the ID.3 as the hero. Apart from TVC and classic media, we created digital enriched OOH and print campaigns to together with our partner Google Zoo we developed the Volkswagens first Google Lens campaign. Using Google’s latest picture recognition software and Google Lens mobile app people could bring a static print or OOH motive to life. Pointing the mobile camera on the advert enables an AR video experience that brings the user to the campaign website.

Link
Way To Zero Website