Work experience:
I have been working as a Digital Creative since 1999 in the advertising industry. I started as an Art Director but discovered my passion for creative concepts, campaign creation, and brand leadership. I have worked in Germany, South Korea, and have work experience in the USA, China, and the Netherlands. My core strengths are team leadership, strategic thinking, digital storytelling, and creative concept development.
Since 2019, I have been working as the Executive Creative Director Digital at DDB Berlin for Volkswagen Europe to “digitalize” their campaigns.
Resume PDF:
Download link
Web profile:
https://www.linkedin.com/in/felixgenzmer
https://www.xing.com/profile/Felix_Genzmer
Brands I worked for:
Automotive: Volkswagen, BMW, ParkNow, MINI, Audi, Kia, Hyundai, SsangYong, Hankook Tire
Entertainment: Netflix, YouTube
Gaming: Supercell, Twitch
Technology: Google, Android Wear, Samsung, Panasonic, Kakao Talk, Naver, Navigon, Blackberry
Telecommunication: Deutsche Telekom, E-Plus, BASE
Finance / Insurance: Volksbank, Dresdner Bank, HASPA, Asstel, BW-Bank
Tourism / Airline: TUI, South Tyrol, Korean Tourism Organisation, Korean Air, Lufthansa Technik
Beauty / Cosmetic: Dove, L’Occitane, Henkel, Schwarzkopf, Burt’s Bees
Pharma: BAYER, Grünenthal, BioNTech
Food: Tchibo, Davidoff, Knorr, Coca Cola
Political parties: European Green Party
Athletic wear: Nike, Lululemon Athletica, Onitsuka Tiger, Gore-Tex
Luxury: Baume & Mercier, MCM
Retail: IKEA, Heinemann Duty-Free, Lotte Duty-Free
Address Germany:
Felix Genzmer
Pestalozzistr. 106
10625 Berlin
Germany
E-mail:
felix@lablob.com
Phone:
+49 (0) 1520 2501755
Date of birth:
07.06.1980
Place of birth:
Hamburg
Nationality:
German
Marital status:
Married
Education:
High school diploma
Media design apprenticeship
Digital Media design diploma
Languages:
Mother tongue: German
Fluent: English
Basic knowledge: French, Korean
Employment History:
August 2019 – present, Executive Creative Director Digital, DDB Voltage, Berlin, Germany
Clients: Volkswagen Europe, Volksbank Germany
Main responsible creative for all digital campaign components from Volkswagen Europe
October 2017 – September 2019, European Creative Director and Team Leader, INNOCEAN Worldwide Europe, Frankfurt am Main, Germany
Clients: Hyundai Motors Europe / Germany, Kia Motors Europe / Germany
Team lead of the German creative team and supervised all digital campaigns for the European market.
June 2014 – September 2017, Global Creative Director and Team Leader, Dmajor / Group IDD, Seoul, South Korea
Clients: Nike, IKEA, Samsung, Google, Kia, Hyundai, Coca-Cola, Netflix, Kakao Talk, Korean Tourism Organisation, Hankook Tire, Lotte Duty-Free,
Teamleader of the “Global Creative Team”. Creation and supervision of creative ideas and concepts for digital campaigns and pitches.
December 2012 – June 2014, Freelance Digital Creative, Creative Conception
Clients: Tchibo, Google, BMW, BMW i, BMW ParkNow, MINI, Panasonic, Audi, Onitsuka Tiger, Bayer, European Greens, Baume & Mercier, HASPA, BW-Bank
January 2012 – July 2012, Creative Director Art, Serviceplan Content, Hamburg
Clients: BMW, Google Germany
The main task was to create concepts and design prototypes for the digital BMW sales literature.
Mai 2011 – October 2011, Creative Director Art, Kolle Rebbe, Hamburg
Clients: Lufthansa, South Tyrol Marketing Group, TUI, BASE, Navigon
My task was to build up and lead an online team to support ATL campaigns with online know-how and work on their own ATL and BTL campaigns.
February 2011 – Mai 2011, Creative Director Interactive, Philipp und Keuntje, Hamburg
December 2010 – February 2011, Senior Art Director Interactive, Philipp und Keuntje, Hamburg
Clients: Blackberry, Deutsche Telekom, Audi, Volkswagen Group, Asstel
My task was to build up a new online department to support ATL campaigns with online know-how and work on BTL campaigns.
The job includes the responsibility of juniors and interns.
March 2010 – August 2010, promotion, Senior Art Director for Global Interactive, Cheil Worldwide, Seoul, South Korea
January 2008 – February 2010, Art Director for Global Interactive, Cheil Worldwide, Seoul, South Korea
Client: Samsung Electronics, Korea Tourism Organisation, Korean Air
Independent supervision and implementation for all global product campaigns from the main client Samsung and several minor clients.
My tasks include ideation, developing and presenting creative concepts and pitch layouts for interactive campaigns, briefing and
supervision of external design, film, 3D and sound specialists.
March 2007 – December 2007, Digital Art Director, Interone Worldwide, Hamburg
Clients: BMW, MINI, Knorr, Dove
Independent supervision and implementation of graphical content from bmw.com.
My tasks include approving layouts, developing concepts and storyboards for film and 3D
productions, attending film productions and editing, developing pitch ideas, and style guide development.
February 2003 – February 2007, Screen Designer, BBDO Interone Worldwide, Hamburg
Clients: BMW, MINI
Implementation of online projects both independently and in collaboration with an Art Director.
My tasks included selecting shooting material, editing images, developing layouts, flash design, and pitch involvement.
August 2000 – January 2003, Media Designer apprenticeship, Kabel New Media, Hamburg
Clients: Henkel, BMW, MINI, Manpower, Dresdner Bank, NordLB, Lufthansa Technik
The apprenticeship specialized in digital media design.
Internships
June 2000 – August 2000, web-design internship at Kabel New Media, Hamburg
March 2000 – May 2000, web-design internship at OV-Medien, Hamburg
July 1999 – February 2000, web-design internship at DDD Design, Hamburg
Awards & Memberships
Deutscher Mediapreis 2022 – Winner of the “Content Marketing” category
The Internationalist’s 14th 2022 Annual Awards – Gold in the category Innovation in Media!
Twitch Polo Challenger Series
ADC Germany 2022 – Auszeichung
Volkswagen Tiago Campaign
Automotive Brand Contest – Best of Best – Digital
Kia ProCeed Website
Red Dot 2019 – Award Brands & Communication Design
Kia ProCeed Website
Awwwards 2019 – Honorable Mention Certificate
Kia ProCeed website
A’ Advertising Design Award 2018 – Nomination
Audi – “Four Rings To Rule Them All” and BMW’s “Produkt Argumenter”
New York Festivals 2017 Grand Jury member
Muse Creative Awards 2017 Grand Jury member
& Award For New Digital 2015 – Gold 2x
Korea Tourism Organization, “Write your name in Korea” for campaign and website
Korea Digital Media Award 2010 – Gold
Samsung Semiconductors, 30nm DDR DRAM viral film
iF Award 2009 – Gold
Webby Awards 2009 – Official Honoree Certificate
SAMSUNG Mobile, Wow Manifesto Campaign
Cannes Cyber Lions 2008 – Shortlist
Cannes Cyber Lions – Shortlist, 2008
Clio – Finalist Certificate, 2008
ADC – Finalist Certificate,
Cresta Awards2027 – Grand Prix, 2006
Interone Agency Homepage
4x FWA
3x New York Festival
2x iF Award,
Red Dot,
Cresta Awards,
Award Montreux