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Work experience:
I am working as a Digital Creative since 1999 in the advertisement industry.
Started as an Art Director but discovered my passion for creative concepts, campaign creation and brand lead.
I worked in Germany, South Korea and have work experience in the USA, China and the Netherlands.

My recent work in South Korea was mainly for international campaigns in- and out-bound.
My core strength is concept development and campaigns creation for global premium and automotive brands.

Resume PDF download:
Resume – Felix Genzmer CD.pdf

Web profile:

Brands I worked on in the past:
Automotive: BMW, BMW i, ParkNow, MINI, Audi, Volkswagen, Kia, Hyundai, SsangYong Motor Company, Hankook Tire
Technology: Google, YouTube, Android Wear, Lufthansa Technik, Navigon, Blackberry, Samsung, Panasonic
Mobile App: Kakao Talk, Supercell, Naver
Telecommunication: Deutsche Telekom, E-Plus, BASE
Finance / Insurance: Dresdner Bank, HASPA, Asstel, BW-Bank
Tourism / Airline: TUI, South Tyrol, Korean Tourism Organisation, Korean Air
Cosmetic / Pharma: Dove, L’Occitane, Henkel, Schwarzkopf, Burt’s Bees, BAYER, Skinfood, Moonshot,
Food: Tchibo, Davidoff, Knorr, Coca Cola
Political parties : European Green Party
Athletic wear: Nike, lululemon athletica, Onitsuka Tiger, Gore Tex
Luxury: Baume & Mercier, MCM
Retail: IKEA, Heinemann Duty Free, Lotte Duty Free

Address Germany:
Felix Genzmer
Schanzenstrasse 81
20357 Hamburg

Address South Korea:
Worldmark 102-3301
Hangangdaero 211,
Youngsangu Seoul
South Korea

서울시 용산구 한강대로 211
대우월드마크 102-3301
(140-011 )


Korea: +82 (0) 10 88545235
German, currently out of service: +49 (0) 176 62795234

Date of birth:

Place of birth:


Marital status:

High school diploma
Media designer apprenticeship
Digital Media design diploma

Mother tongue: German
Fluent: English
Basic knowledge: French, Korean

Employment History:
June 2014 – present, Global Digital Creative Director and Teamleader, Dmajor, Seoul, South Korea
Clients: Nike, IKEA, Samsung, Google, Kia, Hyundai, Coca Cola, Kakao Talk, Korean Tourism Organisation, Hankook Tire, Lotte Duty Free,
Teamleader of the “Global Creative Team”. Creation and supervision of the creative ideation and concepting for digital campaigns and pitches.

December 2012 – June 2014, Freelance Digital Creative, Creative Conception
Clients: Tchibo, Google, BMW, BMW i, BMW ParkNow, MINI, Panasonic, Audi, Onitsuka Tiger, Bayer, European Greens, Baume & Mercier, HASPA, BW-Bank

January 2012 – Juli 2012, Digital Creative Director Art, Serviceplan Content, Hamburg
Clients: BMW, Google Germany
Main task was to create concepts and design prototypes for the digital BMW sales literature.

Mai 2011 – October 2011, Digital Creative Director Art, Kolle Rebbe, Hamburg
Clients: Lufthansa, South Tyrol Marketing Group, TUI, BASE, Navigon
My task was to build up and lead an online team to support ATL campaigns with online know-how and work on own ATL and BTL campaigns.

February 2011 – Mai 2011, Interim Creative Director Interactive, Philipp und Keuntje, Hamburg

December 2010 – February 2011, Senior Art Director Interactive, Philipp und Keuntje, Hamburg
Clients: Blackberry, Deutsche Telekom, Audi, Volkswagen Group, Asstel
My task was to build up a new online department to support ATL campaigns with online know-how and work on own BTL campaigns.
The job includes the responsibility for juniors and interns.

March 2010 – August 2010, promotion, Senior Art Director for Global Interactive, Cheil Worldwide, Seoul

January 2008 – February 2010, Art Director for Global Interactive, Cheil Worldwide, Seoul
Client: Samsung Electronics, Korea Tourism Organisation, Korean Air
Independent supervision and implementation for all global product campaigns from the main client Samsung and several minor clients.
My tasks include ideation, developing and presenting creative concepts and pitch layouts for  interactive campaigns, briefing and
supervision of external design, film, 3D and sound specialists.

March 2007 – December 2007, Digital Art Director, Interone Worldwide, Hamburg
Clients: BMW, MINI, Knorr, Dove
Independent supervision and implementation of graphical content from bmw.com.
My tasks include the approving of layouts, developing concepts and storyboards for film and 3D
productions, attending film shootings and editing, developing pitch ideas and styleguide development.

February 2003 – February 2007, Screen Designer, BBDO Interone Worldwide, Hamburg
Clients: BMW, MINI
Implementation of online projects both independently and in collaboration with an Art Director.
My tasks included the selecting of shooting material, editing images, developing layouts, flash design and pitch involvement.

August 2000 – January 2003, Media Designer apprenticeship, Kabel New Media, Hamburg.
Clients: Henkel, BMW, MINI, Manpower, Dresdner Bank, NordLB, Lufthansa Technik
The apprenticeship specialised on digital media design.

June 2000 – August 2000, web-design internship at Kabel New Media, Hamburg
March 2000 – May 2000, web-design internship at OV-Medien, Hamburg
July 1999 – February 2000, web-design internship at DDD Design, Hamburg

Awards & Memberships

New York Festivals 2017 Grand jury member
Muse Creative Awards 2017 Grand jury member

Gold 2x – & Award For New Digital, 2015
Korea Tourism Organization, “write your name in Korea” for campaign and website

Gold – Korea Digital Media Award, 2010
Samsung Semiconductors,
30nm DDR DRAM viral film

iF Award 2009 Gold
Samsung Mobile,
Wow Manifesto campaign

Webby Awards 2009 official Honoree
Wow Manifesto Campaign

4x FWA
3x New York Festival
2x iF Award,
Red Dot,
Cresta Awards,
Award Montreux