Volkswagen – Way To Zero
Client
Volkswagen
Agency
DDB Voltage
My role
Executive Creative Director Digital
Project description
Volkswagen is facing the greatest challenge in our company’s history. They are addressing their responsibility for their share of global carbon emissions. That is why Volkswagen is committed to complying with the Paris Climate Agreement, with the goal of becoming a company with a net carbon-neutral by 2050.
That for we created the Volkswagen Way To Zero Campaign. The “Way To Zero” is an awareness campaign that also promotes as a proof of concept Volkswagen’s new portfolio of electric and hybrid cars with the ID.3 as the hero. Apart from TVC and classic media, we created digital enriched OOH and print campaigns together with our partner Google Zoo we developed Volkswagen’s first Google Lens campaign. Using Google’s latest picture recognition software and Google Lens mobile app people could bring a static print or OOH motive to life. Pointing the mobile camera on the advert enables an AR video experience that brings the user to the campaign website.