Volkswagen ID5. Launch Campaign – Premium Redefined

Client
Volkswagen

Agency
DDB Voltage

My role
Executive Creative Director Digital

Project description
The ID.5 is Volkswagen’s first all-electric SUV coupé and targets a more luxurious and sustainable target group than the ID.3 or the ID.4. That for we teamed up with Google using data insights to create stories and visuals with maximum appeal in the field of the interest of the target. A balanced ecological lifestyle, sustainable living, outside dining, gaming, motorcycles, modern architecture, and fashion are only some of the data insights that made it directly into the story arc of our film. Together with our creative claim “Premium Redefined” we created a digital-first campaign based on data insight ready to be perfectly targeted for hard-to-reach target groups.