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Kia UVO Connect Tutorial Campaign

Client
Kia Motors Europe

Agency
Innocean Worldwide Europe

My role
European Digital Creative Director

Project description
Together with our partner agency “Herren der Schöpfung” we created for the European market an online-only campaign for Kia’s telematic app UVO Connect. The website informs existing and potential new Kia customers about the variety of features of Kia’s mobile connectivity app and how to use them. We used simple metaphoric animation for each of the main features and produced five how-to tutorial videos. The videos explain easily in a step by step mechanic from the installation, to the usage of the main features.

Link
UVO Connect Webiste