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Kia XCeed European Campaign Launch

Client
Kia Motors Europe

Agency
Innocean Worldwide Europe

My role
European Digital Creative Director

Project description
Our task was to produce a digital experience for the Europeen launch campaign for the new Kia XCeed, who is the 4th member of the Ceed family. The concept was based on the client brief to focus on the design of the car. To allow the user to explore every design detail of the Xceed we used a “frozen in time mechanic” for the campaign website. We created a full 3D visualizer created out of the packshot location scan and enriched the environment with “frozen in time” objects. To have a even stronger campaign connection we included actors from the commercial film by using their full body scans. The design language and usability approach follow the to previous online Ceed campaigns of the 5door, sportswagon and ProCeed.

Link
XCeed campaign page