Kia ProCeed European Campaign Launch

Client
Kia Motors Europe

Agency
Innocean Worldwide Europe

My role
European Digital Creative Director

Project description
The ProCeed shooting brake is the first of its kind launched by Kia. Our task was to launch a digital-driven launch campaign for the European market. The launch claim “Bold Move” is picking up the range communication claim “Nice move” from the previous Ceed range campaign. At the same time”Bold Move” marks a step forward for Kia’s brand and product communication. The campaign is a design-centric approach that celebrates a new daring design language and confidence of the brand. “Bold Move” describes the Car, the brand, and the attitude of the aspirational target group shown in the film.

Link
ProCeed campaign page
ProCeed case description 

Awards
Automotive Brand Contest – Digital, Best of Best
Red Dot Award,  Brands & Communication Design
Awwwards, Honorable Mention Certificate