Kia Ceed European Campaign Launch
Client
Kia Motors Europe
Agency
Innocean Worldwide Europe
My role
European Digital Creative Director
Project description
We created for the European market the launch campaign for the all-new Kia Ceed. The combined claim and creative concept we came up with is “Nice Move”. It describes the little moments of joy you can have when you experiencing the features of the Ceed. In three entertaining films, we follow our heroes through different life situations where the Ceed works as an enabler for the ultimate “Nice Move” at the end of each film. The Ceed enables and is the ultimate “Nice Move” at the same time.