2018 Fifa World Cup Social Campaign

Client
Hyundai Motors Europe

Agency
Innocean Worldwide Europe

My role
European Digital Creative Director

Project description
Hyundai Motors was one of the main sponsors of the 2018 FIFA World Cup. Part of the sponsorship involved the release and promotion of the i10, i20, i30, and Tucson “Passion Special Edition”. In addition to a Pan-European TV campaign, we created an integrated social media campaign. With the campaign claim, “Football fan or not – We have a deal for you,” we developed a specific social strategy. In total, we created over 100 pieces of highly engaging content for 40 different markets.