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2018 Fifa World Cup Social Campaign

Hyundai Motors Europe

Innocean Worldwide Europe

My role
European Digital Creative Director

Project description
Hyundai Motors was one of the main sponsors for the 2018 Fifa World Cup. Part of the sponsorship was the release and promotion of the i10, i20, i30, and Tuscon “Passion special edition”. In addition to a Pan-European TV campaign, we created an integrated social media campaign. With the campaign claim: “Football fan or not – We have a deal for you.” we create a specific social strategy. In total, we created over 100 highly engaging content for 40 different markets.