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Instagram Advent Calendar

Innocean Worldwide Europe

My role
European Digital Creative Director

Project description
To celebrate the 2017 Christmas time we created an Instagram advent calendar for our clients and company friends. We used the Instagram overview grid in a creative way to show an illustrated Christmas version of our office space. Like in a real advent calendar, the single picture has a number from 1 to 24. Daily we activated one picture by adding a link that leads to a short entertaining Christmas video. For the calendar, we created 25 unique Instagram pages and 24 different videos.

Site: Instagram.com/innoadvent
Videos: Nikolaus Sinatra, Soju Laus