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Instagram Advent Calendar

Agency
Innocean Worldwide Europe

My role
Executive Creative Director

Project description
To celebrate the 2017 Christmas time we created an Instagram advent calendar for our clients and company friends.
We used the Instagram overview grid in a creative way to show illustrated Christmas version of our office space.
Like in a real advent calendar, the single picture has a number from 1-24. Daily we activated one picture by adding a link that lead to a short entertaining Christmas video. For the calendar we created 25 unique Instagram pages and 24 different videos.
During the 24 days of advent the advent calendar got over 200 likes and 800 video views.

Link
Site: Instagram.com/innoadvent
Videos: Nikolaus Sinatra, Soju Laus