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Samsung Home Appliances Global Social Media


Dmajor Korea, Seoul

My role
Global Creative Director

Project description
We created an annual social content strategy for the global Facebook and Instagram channels. The content focus on new the new product features and how the product can improve our daily life. According to our analytics, our young main target group 24-35 react the best to animated content. We focused in the production of feature driven and entertaining how-to videos and gif animations. The content is creative, informative and transport the brand message “Where Innovation Lives”.
Both channels combined have over 2.7 million followers.