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Samsung Home Appliances Global Social Media


Dmajor Korea, Seoul

My role
Global Creative Director

Project description
We created an annual social content strategy for the global Facebook and Instagram channels. The content focus on new product features and how the product can improve our daily life. According to our analytics, our young main target group 24-35 reacts the best to animated content. We focused on the production of feature-driven and entertaining how-to videos and gif animations. The content is creative, informative, and transports the brand message “Where Innovation Lives”.
Both channels combined have over 2.7 million followers.