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lululemon Brand Launch Korea

Client
lululemon

Agency
Dmajor Korea, Seoul

My role
Global Creative Director

Project description
Dmajor got selected as the lead agency for the brand launch in South Korea. We conducted the launch and produced localized content for various local social channels including facebook, YouTube, Instagram and Naver blog. We created various social campaigns, events and influencer marketing covering a 360 degree communication hinting to the Lunch of the brands first flagship store in Asia. We acted as brand guards to make sure that all brand activities stay true to the global strategy and produced as one of the first agencies in Korea for a international brand all contents in Korean and Englisch.
The activities resonates so well with the market that luluemon opened a second brand store in Seoul short after the launch.