lululemon Korean Market Launch

Client
lululemon

Agency
Dmajor Korea, Seoul

My role
Global Creative Director

Project description
Dmajor got selected as the lead agency for the brand launch in South Korea. We conducted the launch and produced localized content for various local social channels including Facebook, YouTube, Instagram, and Naver blog. We created various social campaigns, events, and influencer marketing covering a 360-degree communication hinting at the Lunch of the brand’s first flagship store in Asia. We acted as brand guards to make sure that all brand activities stay true to the global strategy and produced as one of the first agencies in Korea for an international brand with all contents in Korean and English.
The activities resonated with the market so well, that luluemon opened a second brand store in Seoul short after the launch.