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Smart n Simple

Client
SAMSUNG Home Appliances

Agency
Cheil Worldwide, Seoul

My role
Idea development, creative concept, briefing and supervision of production company, photo shooting

Project description
“Smart n Simple” is a half branding and half product campaign for SAMSUNG Home Appliance. The target group
are young couples, singles and families in the UK and France. We created an online community in cooperation
with Dailymotion to share “Smart and Simple” living tips. To get attention we created the “Smart n simple Show” to
give the user an entertaining example for what the new SAMSUNG Home Appliance Brand stands for,
“Smart and Simple”. At the same time to encourage the users to submit their own tips to have the chance to win a
robotic vacuum cleaner. We used various social networks to create attention and drive people to our community.