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SAMSUNG 30nm Technology

Client
SAMSUNG Semiconductors

Agency
Cheil Worldwide

My role
Idea, storyboard development, preproduction

Project description
The task was to create a multi-purpose promotion video to introduce the new 30nm DRAM class
technology and its user benefits. The client wanted the video to be informal, entertaining and
with viral potential. They want to use this video for internal, B2B, and B2C communications.
Until today it has over 225 000 views on YouTube.

Award
Korea Digital Media Award 2010, Gold