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Neon Namsan Logo

lululemon Neon Namsan


Dmajor Korea, Seoul

My role
Global Creative Director


Project description
To celebrate the Korea brand launch of lululemon and the opening of Asia’s first flagship store, we created one of Seoul’s biggest outdoor brand events in 2016. We invited via SNS over 1,200 brand fans at Namsan for a neon night-run and mountaintop party to ever hit Seoul. Booked out in only 4 days it was a huge success with various media reports and UGC SNS stories told. #neonnamsan was the top trending topic in Korean social media. Our Snapchat hit over 40.000 views per story and in total, we got over 1.300.000 Social and media impressions.