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BMW ParkNow

Client
BMW ParkNow

Agency
KKLD Berlin

My role
CD Creative Concept

Project description
Develop a concept to align the BMW ParkNow website with BMW ChargeNow and BMW DriveNow.
We analyzed and compared the existing websites and created a strategy and web CI for all existing and future BMW Now services.
The Goal was to create a homogenic user experience amongst all BMW Mobility services.