BMW ParkNow

Client
BMW ParkNow

Agency
KKLD Berlin

My role
CD Creative Concept

Project description
Develop a concept to align the BMW ParkNow website with BMW ChargeNow and BMW DriveNow.
We analyzed and compared the existing websites and created a strategy and web CI for all existing and future BMW Now services.
The goal was to create a homogenous user experience amongst all BMW Mobility services.