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Audi Select Pitch

Audi Select

Artificial Rome, Berlin

My role
CD Creative Concept, Client Pitch Presentation

Project description
The task was to create a design and concept for the new Audi Select Service platform. I developed a new content and login strategy for the launch campaign. The Idea was to create a unique single login-in ID the shape of a red geometrical 3D object. Ever user creates with his registration an unique 3D shape based on his personal date automatical. This gemstone inspired object will be 3D printed and send to the registered user. The object works as a key and RFID identification for any ordered Audi select vehicle.