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Audi Select Pitch

Audi Select

Artificial Rome, Berlin

My role
CD Creative Concept, Client Pitch Presentation

Project description
The task was to create a design and concept for the new Audi Select Service platform. I developed a new content and login strategy for the launch campaign. The idea was to create a unique single login-in ID the shape of a red geometrical 3D object. Every user creates with his registration a unique 3D shape based on his personal data automatically. This gemstone inspired object will be 3D printed and send to the registered user. The object works like a key and RFID identification for any ordered Audi select vehicle.