BMW M3 Introduction

Client
BMW M GmbH

Agency
Interone

My role
Creative idea and concept layouts

Project description

An introduction short film for the new BMW M3. Four professional test drivers taking the BMW M3 on a short sprint test on a racetrack. After the test is complete they refuse to drive back, they switch off the surveillance camera and take the car for a joy ride outside the racetrack to enjoy the complete driving experience of the new BMW M3.

Award
New York Festival – Finalist Certificate, 2008