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BMW 3 Series Sedan

Client
BMW

Agency
Interone

My role
Creative idea, concept, layout

Project description
At the center of the internet highlight: the vehicle, depicted in its original size, with content integrated upon
and within the car. Supplementing elements include motion graphics and video sequences along with an
online lead-generation mechanism to truly match the scale. As an ad-on, registered users could download
a poster of the BMW 3 Series Sedan in 1:1 size (black and white outlines) to print their very own BMW 3 Series.