BASE Customer Journey Web-App

Client
BASE

Agency
Kolle Rebbe

My role
Creative Director

Project description
The task was to create an educational campaign to train BASE employees about their customers. We designed an A0 poster wall in the design of a newspaper. My role was to create a web-app for smartphones and tablets to give the employees the possibility to send feedback to the specific topics of the newspaper. There were two ways to send feedback, using the tablet PC next to the newspaper or loading the web-app on the smartphone by taking a picture of the QR-code.