2022 Easter Volkswagen Social Media Film

Client
Volkswagen

Agency
DDB Voltage

My role
Executive Creative Director Digital

Project description
For the 2022 easter celebration, we created a special social media film. The idea was to combine a product-centric film with a special easter cuteness factor. We let real bunnies explore and enjoy the relaxing features of an ID.5. Features like the panoramic roof, seat heating and climate control. The Instagram post was very well received by the follower. Over 81 very positive comments and over 76000 organic views in only 3 days made “Bunny Approved” one of the most viewed Instagram videos of Volkswagen in 2022.