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SAMSUNG TicToc Girls

SAMSUNG Electronics

Cheil Worldwide, Seoul

My role
Idea, concept, design

Project description
We created a Facebook competition to look for two girls who want to become the TicToc Girls. The girls needed to lip sing a song and perform a dance we created and submit their audition video to our Facebook application. The most voted (liked) video won. The first prize was a real music video shooting in South Korea, including a “pop-star weekend” in Seoul. The final music video used for additional promotion. The Facebook campaign was running in Great Britain, France, Italy and Spain. The dance instruction video on YouTube got over 240.000 hits in less than one month. Samsung Korea liked the music so much that they used the TicToc song also for the domestic market, performed by the K-Pop band “SISTAR” (씨스타).