Knorr Vie market launch

Client
Unilever/Knorr

Agency
Interone

My role
Screen design, game concept design

Project description
We created an online campaign for the market launch of a new fruit shot from Unilever/Knorr. Knorr Vie was launched in several European markets. Additional to create brand awareness we wanted to educate the user about the importance of eating vitamins and the ingredients Knorr Vie is made of. To reach this we decided to create an online fruit memory game. The memory cards showing the complete range of fruit and vegetable ingredients. Playing the memory game the user is entertained and educated about the rich ingredients of Knorr Vie at the same time.

Awards
Comprix 2007 – Finalist
Annual Multimedia 2006 – Finalist