Kia X-Car Challenge at Australian Open 2015

Client
Kia Motors

Agency
Dmajor Korea, Seoul

My role
Digital Creative Director

Project description
To advertise the new Kia Sorento we created on the global Kia website and the Facebook page an X-Man themed social media campaign. Kia is one of the main sponsors of the 2015 Australian Open and of the 2014 X-Men movie. To benefit from this to sponsorships Kia created a special X-Men customized Kia Sorento and will showcase it during the Australian Open 2015. Users could vote via Facebook which X-Men character will be chosen for the customization theme.
Within two weeks the postings got over 150.000 likes and over 1600 shares.