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Tchibo Osterissimo Social Media Campaign

Client
Tchibo

Agency
Liquid Campaign, Hamburg

My role
CD Creative Concept

Project description
Tchibo wanted to push the sales for their Cafissimo Capsule Coffee over the German easter holidays.
We developed a Facebook App for Tchibo-Fans to create their personalized easter greeting video.
In a 30 second clip we see the official Tchibo TVC barista preparing a cappuccino with a latte art message.
This message could be personalized by the user and shared with friends via email and facebook.
Using “Impossible Software” enabled realtime video rendering for mobile and desktop

Result
In only 10 days:
– Tchibo-Fans created over 7.800 easter videos
– Tchibo gained over 5000 new fans
– 40% mobile usage
– Sales of Tchibo Cafissimo products increase by 10%