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SAMSUNG Lapfit Monitor

Client
SAMSUNG

Agency
Cheil Worldwide, Seoul

My role
Creative concept, briefing of production company, supervision of shooting and layout production

Project description
Laptop meet Lapfit is an online campaign for the German market and was later also adapted for the global
SAMSUNG Monitor page. Lapfit is the first external monitor just for laptops and connects via USB.
We created Gunther, a home office worker who gets more and more frustrated about the small work environment
on his laptop. He tries out several external monitor solutions before he finds finally Laptfit.
The campaign had two parts, the film and the product showroom.