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SAMSUNG F300 Mobile


Cheil Worldwide

My role
Creative concept, briefing and supervision of production company, attempt the shooting, supervision
of layout production

Project description
The „Twins Become One“ webspecial is a branded entertainment concept. We tell the enchanting yet
surreal story of identical twins living in a world of separation (2 devices longing for unity) – and through
rich-media interaction with the 2 girls the user can learn that the Ultra Slim has 2 sides – and by
connecting the twins together learn that the device has multi-purpose functionality. The first task was to
position the SAMSUNG Ultra Slim Mobile phone into the hearts and minds of the target group –
predominantly female 18-30 – as the ultimate fashion lifestyle mobil phone. The second and more
important task was to create a F300 downloadable widget with provides by using VOIP technology free
phone calls, free SMS, and MP3 player functionality. We crated a new kind of  CRM tool were the user can
test the phone call functions and enjoys the Mp3s function.