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SAMSUNG F300 Mobile

Client
SAMSUNG Mobile

Agency
Cheil Worldwide

My role
Creative concept, briefing and supervision of production company, attempt the shooting, supervision
of layout production

Project description
The „Twins Become One“ webspecial is a branded entertainment concept. We tell the enchanting yet
surreal story of identical twins living in a world of separation (2 devices longing for unity) – and through
rich-media interaction with the 2 girls the user can learn that the Ultra Slim has 2 sides – and by
connecting the twins together learn that the device has multi-purpose functionality. The first task was to
position the SAMSUNG Ultra Slim Mobile phone into the hearts and minds of the target group –
predominantly female 18-30 – as the ultimate fashion lifestyle mobil phone. The second and more
important task was to create a F300 downloadable widget with provides by using VOIP technology free
phone calls, free SMS, and MP3 player functionality. We crated a new kind of  CRM tool were the user can
test the phone call functions and enjoys the Mp3s function.