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Logo Design for the Cheil Global Interactive Team

Cheil Worldwide

Cheil Worldwide, Seoul

My role
idea, concept, design

Project description
The global interactive team was renamed by the management board  to “the i”. With the new name
we needed a new logo. The new logo should represent creativity and the interactive work we do. I used an
hand drawn style type as a contrast to the digital output from our team.

“Every idea starts with pencil, paper and a hand drawing.”

I could convince the CEO with my design in a internal pitch.