Dynamic and innovative Digital Creative Leader and Brand Strategist with over 25 years of experience shaping global brands and leading digital transformation across automotive, technology, and entertainment industries.
Proven track record in driving brand growth, digital engagement, and campaign effectiveness through a combination of strategic leadership, creative excellence, and digital innovation.
Expert in:
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Brand building & positioning
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Digital storytelling & platform ecosystems
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Campaign strategy & execution
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Team leadership & creative direction
International experience across Germany, South Korea, Canada with project exposure in the USA, China, and the Netherlands.
Fluent in German and English, with basic knowledge of French and Korean.
Work Experience
I have been working as a Digital Creative since 1999 in the advertising industry. I started as an Art Director but discovered my passion for creative concepts, campaign creation, and brand leadership. I have worked in Germany, South Korea, Canada, and have work experience in the USA, China, and the Netherlands. My core strengths are team leadership, strategic thinking, digital storytelling, and creative concept development.
Contact Information
Address: Am Löwentor 11, 14109 Berlin, Germany
Email: felix@lablob.com
Phone: +49 (0) 1520 2501755
LinkedIn: https://www.linkedin.com/in/felixgenzmer
Portfolio: https://portfolio.lablob.com/
Resume PDF:
Download link
Professional Experience:
Aug 2024 – Present, Director Brand & Digital, QNX, a division of BlackBerry, HQ Ottawa, Canada,
based in Berlin, Germany
Clients: QNX Software Systems International Corporation
Responsible for global brand strategy, brand design, digital brand lead and strategy and all digital channels, including the corporate page qnx.software. Leading with my team the evolution of QNX’s brand presence across web, campaigns, and digital ecosystems, with a focus on scalable storytelling, performance-driven marketing, and platform consistency.
Apr 2023 – Aug 2024Freelance Creative & Brand Consultant
Worked with pharmaceutical and automotive-specialized agencies on digital projects, supporting brand strategy, campaign development, and creative execution.
August 2019 – March 2023, Executive Creative Director Digital, DDB Voltage, Berlin, Germany
Clients: Volkswagen Europe, Volksbank Germany
Led the creative strategy for Volkswagen Europe’s digital campaign components, driving the digital transformation of their marketing efforts. Under my leadership, my team pioneered digital storytelling and personalized campaign initiatives, significantly enhancing digital engagement and audience reach for Volkswagen Europe.
October 2017 – July 2019, European Creative Director and Team Leader, INNOCEAN Worldwide Europe, Frankfurt am Main, Germany
Clients: Hyundai Motors Europe / Germany, Kia Motors Europe / Germany
Guided the creative team in managing all digital campaigns across the European market, repositioning Hyundai and Kia from follower brands to love brands.
June 2014 – September 2017, Global Creative Director and Team Leader, Dmajor / Group IDD, Seoul, South Korea
Clients: Nike, IKEA, Samsung, Google, Kia, Hyundai, Coca-Cola, Netflix, Kakao Talk, Korean Tourism Organisation, Hankook Tire, Lotte Duty-Free, Moonshot Cosmetics, Skinfood Cosmetics
Teamleader of the “Global Creative Team”. Creation and supervision of creative ideas and concepts for digital campaigns and pitches.
December 2012 – June 2014, Freelance Digital Creative, Creative Conception
Clients: Tchibo, Google, BMW, BMW i, BMW ParkNow, MINI, Panasonic, Audi, Onitsuka Tiger, Bayer, European Greens, Baume & Mercier, HASPA, BW-Bank
January 2012 – July 2012, Creative Director Art, Serviceplan Content, Hamburg
Clients: BMW, Google Germany
The main task was to create concepts and design prototypes for the digital BMW sales literature.
Mai 2011 – October 2011, Creative Director Art, Kolle Rebbe, Hamburg
Clients: Lufthansa, South Tyrol Marketing Group, TUI, BASE, Navigon
My task was to build up and lead an online team to support ATL campaigns with online know-how and work on their own ATL and BTL campaigns.
February 2011 – Mai 2011, Creative Director Interactive, Philipp und Keuntje, Hamburg
December 2010 – February 2011, Senior Art Director Interactive, Philipp und Keuntje, Hamburg
Clients: Blackberry, Deutsche Telekom, Audi, Volkswagen Group, Asstel
My task was to build up a new online department to support ATL campaigns with online know-how and work on BTL campaigns.
The job includes the responsibility of juniors and interns.
March 2010 – August 2010, promotion, Senior Art Director for Global Interactive, Cheil Worldwide, Seoul, South Korea
January 2008 – February 2010, Art Director for Global Interactive, Cheil Worldwide, Seoul, South Korea
Client: Samsung Electronics, Korea Tourism Organisation, Korean Air
Independent supervision and implementation for all global product campaigns from the main client Samsung and several minor clients.
My tasks include ideation, developing and presenting creative concepts and pitch layouts for interactive campaigns, briefing and
supervision of external design, film, 3D and sound specialists.
March 2007 – December 2007, Digital Art Director, Interone Worldwide, Hamburg
Clients: BMW, MINI, Knorr, Dove
Independent supervision and implementation of graphical content from bmw.com.
My tasks include approving layouts, developing concepts and storyboards for film and 3D
productions, attending film productions and editing, developing pitch ideas, and style guide development.
February 2003 – February 2007, Screen Designer, BBDO Interone Worldwide, Hamburg
Clients: BMW, MINI
Implementation of online projects both independently and in collaboration with an Art Director.
My tasks included selecting shooting material, editing images, developing layouts, flash design, and pitch involvement.
August 2000 – January 2003, Media Designer apprenticeship, Kabel New Media, Hamburg
Clients: Henkel, BMW, MINI, Manpower, Dresdner Bank, NordLB, Lufthansa Technik
The apprenticeship specialized in digital media design.
Internships
June 2000 – August 2000, web-design internship at Kabel New Media, Hamburg
March 2000 – May 2000, web-design internship at OV-Medien, Hamburg
July 1999 – February 2000, web-design internship at DDD Design, Hamburg
Education:
Digital Media Design Diploma
Media Designer Apprenticeship
High School Diploma
Languages:
Mother tongue: German
Fluent: English
Basic knowledge: French, Korean
Awards & Recognitions:
Exhibit Design Award 2026 – The Best of CES
QNX fair booth & brand design
“Best of CES” stood apart from the crowd of more than 4,000 exhibitors.
The QNX booths demonstrated exceptional design thinking, engaging storytelling, and an understanding of how space can impact experience. – Issued by Exhibitor Magazin
Deutscher Mediapreis 2022 – Winner of the “Content Marketing” category
The Internationalist’s 14th 2022 Annual Awards – Gold in the category Innovation in Media!
Twitch Polo Challenger Series
ADC Germany 2022 – Auszeichung
Volkswagen Tiago Campaign
Automotive Brand Contest – Best of Best – Digital
Kia ProCeed Website
Red Dot 2019 – Award Brands & Communication Design
Awwwards 2019 – Honorable Mention Certificate
Kia ProCeed Website
New York Festivals 2017 Grand Jury member
Muse Creative Awards 2017 Grand Jury member
4x FWA, 3x New York Festival
3x iF Award,
2x & Award For New Digital
2x ADC
2x A’ Advertising Design Award
Cannes Cyber Lions – Shortlist
Clio AwardKorea Digital Media Award
Red Dot,
Cresta Awards,
Award Montreux
Brands I worked for:
Automotive: Volkswagen, BMW, ParkNow, MINI, Audi, Kia, Hyundai, SsangYong, Hankook Tire
Entertainment: Netflix, YouTube
Gaming: Supercell, Twitch
Technology: Google, Android Wear, Samsung, Panasonic, Kakao Talk, Naver, Navigon, Blackberry
Telecommunication: Deutsche Telekom, E-Plus, BASE
Finance / Insurance: Volksbank, Dresdner Bank, HASPA, Asstel, BW-Bank
Tourism / Airline: TUI, South Tyrol, Korean Tourism Organisation, Korean Air, Lufthansa Technik
Beauty / Cosmetic: Dove, L’Occitane, Henkel, Schwarzkopf, Burt’s Bees, Moonshot , Skinfood
Pharma: BAYER, Grünenthal, BioNTech
Food: Tchibo, Davidoff, Knorr, Coca Cola
Political parties: European Green Party
Athletic wear: Nike, Lululemon Athletica, Onitsuka Tiger, Gore-Tex
Luxury: Baume & Mercier, MCM
Retail: IKEA, Heinemann Duty-Free, Lotte Duty-Free