Samsung Galaxy A – “This is me”

Client
Samsung Mobile

Agency
Dmajor Korea, Seoul

My role
Digital Creative Director

Project description
We created for the global launch of the Samsung Galaxy a campaign site with a strong SNS involvement.
The website and its matching Facebook app enable the users to crowd create a branded social media post that features their own characteristics.
The “This is me” campaign asks the user to upload a photo, select a template and invite Facebook friends to complete the artwork. The friends can then select via the microsite or Facebook app from a list of 40 adjectives that describe the initiator the best. An algorithm based on the number of participants creates an appealing composition out of the photo and the adjectives in order to be posted to the SNS channels of the user.