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#TheSweatlife Stories


Dmajor Korea, Seoul

My role
Global Creative Director

Project description
For the Korean market launch of lululemon, a Canadian premium sports brand rooted in Yoga, we created a series of video showcasing #TheSweatlife.
“The sweatlife” is a specific healthy and mindful lifestyle and core brand value of lululemon. We carefully selected influencers who live already the sweatlife without knowing it. The films feature their very own way of living their professional and their healthy active life to inspire Koreans to join #TheSweatlife and life the lululemon brand lifestyle. Produced for social usage they got over half a million views on the Korean Facebook page.