SAMSUNG YP-R1

Client
SAMSUNG

Agency
Cheil Worldwide, Seoul

My role
Creative concept, supervision of production

Project description
An animated short film to introduce the SAMSUNG YP-R1 MP3/Media player. Download Play Enjoy
encapsulated the main USPs of the YP-R1. Users don’t have to convert their videos anymore before
watching them on their mobile media player, like for example on the iPod. The target group was
teenagers from 12-18 years. The Video was pure online media campaign. The film was used as a rich
media, video and pre-roll banner.