Logo Design for the Cheil Global Interactive Team

Client
Cheil Worldwide

Agency
Cheil Worldwide, Seoul

My role
idea, concept, design

Project description
The global interactive team was renamed by the management board to “the i”. With the new name, we needed a new logo. The new logo should represent creativity and the interactive work we do. I used a hand-drawn style type as a contrast to the digital output from our team.

“Every idea starts with a pencil, paper, and a hand drawing.”

I could convince the CEO of my design in an internal pitch.