Android Daily Wear

Client
Google

Agency
Dmajor Korea, Seoul

My role
Digital Creative Director

Project description
To promote for the Korean market the new android wear smartwatch models we collaborated with major level influencers and SNS fashion people by providing, personalize Android Wear kits complete with watches, straps, and a campaign message card.
The influencers started to post for 30 days every day a new perfect coordinated outfit featuring a matching watch using the hashtags
#DailyCodi and the campaign hashtag #AndroidDailyWear.
The key was to make android wear a true fashionable accessory that fits any style.
We showcased the flexibility of changing, watch faces, straps and the watch model itself.
With Android wear, there is one matching style for everybody.